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The 'Star Wars' Saga begins
May the Force be with you!

George Lucas wrote movie history with the 'Star Wars' Saga: 33 years of continuing success and the highlight for Science-Fiction fans up until now. A Golden Globe, numerous Oscars and Grammies were awarded to these impressive movies.

The first three movies had a galactic audience share of 18.3 percent [A 14-49 yrs.] last year. The saga’s highest success was among young men with 30.9 percent [M 14-29 yrs.] and 23.6 percent [M 14-49 yrs.].

The ’Star Wars’ Saga is about the fight of good against evil. The story revolves around the young Jedi Anakin Skywalker [Jake Lloyd], who turns to the dark side and his son Luke Skywalker [Mark Hamill], who trained to be a Jedi and tries to free the galaxy from the forces of evil.


Start of the 'Star-Wars' series - on Fri., 30/07, at 08:15 p.m.
Star Wars: Episode II – Attack of the Clones - on Sun., 01/08, at 08:15 p.m.


Basis: All TV-households Germany [TV panel G+EU], 18/09, 20/09, 27/09/2009
Target audience: A 14-49 years [if not stated otherwise]
Source: AGF/GfK Fernsehforschung / TV Scope / SevenOne Media



© 1999 Lucasfilm Ltd. & TM All rights reserved Used with permission
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