Leading brand in interactive program offerings 9Live is the leading brand for interactive program offerings. The broadcaster achieves its revenues largely through telephone interaction with viewers during broadcasts; this business model ensures that 9Live is, to a large extent, not dependent on advertising. The broadcaster, situated in Unterföhring near Munich in Germany, produces 12 hours of live programs and around two hours of Call TV daily for broadcasters ProSieben and kabel eins. 9Live is ranked as the most successful TV innovation in recent years. Each month, 9Live pays out winnings of around one million euros to approximately 10,000 winners. Annually, more than ten million different viewers take part in competitions run by Germany’s number 1 quiz broadcaster.
International producer for Call TV The TV broadcaster is also an internationally active producer of interactive program formats. Activities outside of Germany are conducted by 9Live International GmbH, which was founded in the summer of 2007. 9Live currently produces overseas interactive slots for Denmark, Sweden, Croatia, Hungary, Mexico, Poland and Columbia as well as a Europe-wide, Russian language Call TV program. Further international markets are in the pipeline. Competence centre for interactive offerings Since the beginning of 2007, 9Live has been the central interactive-services provider for the complete Group and takes care of the telephone-based interactive applications, the entire Audiotex and the premium value-added services for the broadcaster.
“9Live Gold” largest customer club on Free TV In 2005, 9Live was the first Free TV broadcaster to start its own bonus program. Viewers can register as customers for “9Live Gold” and, for each telephone call made to 9Live, members automatically receive points, so-called Goldies, which they can then exchange for attractive prizes from the 9Live brand world. With more than 580,000 members, “9Live Gold” is the largest broadcaster-owned customer club on Free TV. “9Live Gold” positions the broadcaster as a customer-oriented TV company. With the bonus program, 9Live is able to build up a real customer relationship between viewer and broadcaster and thus broaden the interactive possibilities.
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