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Reading example
Affinity index = 120: the share of the selected sinus group in the respective timeslot is 20 percent higher than in the total population [Adults 14+].
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Bei Fragen wenden Sie sich bitte an
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Diego Molina
Media Planning & Services
Tel. +49 [0] 89/95 07 - 41 92
Fax +49 [0] 89/95 07 - 9 - 41 69
diego.molina@71m.de
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Qualitative target group description made easy |
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Choose your sinus curve as a target group for each broadcaster along with the Affinity Index for that broadcaster. This will let you see in the areas marked in blue during which half-hourly interval your target group is especially easy to reach. Reach affinity is shown.
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Sinus Levels 2008 [63 KB, PDF]