With AdTrend and Semiometrie, SevenOne Media has two large continuous instruments for researching the effect of advertising, and media planning. In addition, we also conduct tailor made research for individual needs:
On behalf of SevenOne Media, the psyma Institute performs a spot test approximately every two months. In each case, 100 people see an excerpt of the show "Galileo" including an interrupting block of advertising. In the subsequent questioning, the memories of the spots that were shown as well as their assessment are surveyed. Interested customers can have their spots tested as well. The results of meanwhile 28 waves of surveys also facilitate generalised analyses of the effect of different design elements on the effect of advertising spots.
Individual campaigns with specific questions require individual research concepts. Depending on the objective, we develop the right study approach together with the customer, we look for a suitable institute, support the field work, analyse the results, and prepare a concluding presentation. Many studies deal with the effect of new forms of advertising. They are regularly published in the Blue Ads series.
Another publication series that is strongly orientated around practical needs is the Navigator. Here, the results of various studies are compiled, commented on, and brought into an overall context for specific, media-relevant questions. The results are highly informative compendia that give the user broad and simultaneously deep insight into the subject matter. So far, the Navigator 01 Advertising Effect and Navigator 02 Spot Creation have appeared.
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