Due to ever shrinking budgets, proof of advertising effectiveness is playing a greater role all the time. Companies that advertise expect their advertising and marketing agencies to be able to prove to them that their investment has actually paid off. Successful advertising requires well-founded knowledge of the effect it will have. It will focus as much on issues concerning the effective mechanisms behind advertising as it will on the measurability of advertising effects. SevenOne Media deals with two instruments for verifying and answering important questions about the effect of advertising.
|
print page