B.2.1. Advertisements [commercials], of any length upwards of 4 seconds that the other contracting party requires, can be booked with the TV stations, Sat.1, ProSieben, Kabel eins, N24 and 9live, as marketed by SevenOne Media. The broadcast price is calculated per second, in line with the duration of the specific commercial and price category.
B.2.2. SevenOne Media places booked commercials within the agreed price category, subject to changes in accordance with paragraph A.9. Price categories for the individual TV stations are derived from each TV station’s programming structures/schedules that apply at the time of SevenOne Media’s order acknowledgement. If no separate written agreement has been made, there is no right to have a commercial positioned in a specific advertising block and/or specifically positioned within a given advertising block. SevenOne Media is entitled to charge a premium when a specific advertising block or a specific position within an advertising block is booked. SevenOne Media will make every effort to facilitate the broadcast of the commercial within a particular advertising block, as requested by the other contracting party, but cannot give any guarantees in this respect. Furthermore SevenOne Media cannot guarantee that no other advertising blocks, other than those advertising blocks detailed in the programming schedule, will be offered or broadcast.
B.2.3. SevenOne Media and the other contracting party are entitled to alter bookings relating to the contractual placement of commercials up to 6 [six] calendar weeks prior to broadcast. The other contracting party is entitled to alter bookings of agreed commercials [changes to price category booked, duration of the commercial and time of broadcast], provided that the request to alter the booking is submitted in writing to SevenOne Media no later than 10 [ten] working days [Monday to Friday] prior to the agreed broadcast date, that the agreed booking volume [total fee as per the relevant pricelist] remains the same, that the re-booked volume is not broadcast significantly later than the volume as originally booked and that SevenOne Media has sufficient available capacity to accommodate the newly requested broadcast slot.
B.2.4. Furthermore SevenOne Media reserves the right to reschedule the commercial’s broadcast slot in individual cases, subject to maintaining overall media performance and taking the interest of the other contracting party into account [right to reschedule]. This has no impact on the status of the contract or on the contractual obligations of the parties.
B.2.5. SevenOne Media reserves the right to reject multiple or cross-referenced commercials within one or several advertising blocks.
B.2.6. The exclusion of competitors’ commercials within an advertising block or at group level is not feasible.
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General conditions for all services 
STC 7.1M [311 KB, PDF]
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