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For further information please contact

SevenOne Media GmbH
Sales International
Beta-Straße 10 i
D-85774 Unterföhring

Tel. +49 [0] 89/95 07 - 43 84
Fax +49 [0] 89/95 07 - 43 92
salesinternational@71m.com
 The dual broadcasting system
In 1984 a new broadcasting era in television started in Germany: the dual broadcasting system. There are two kinds of broadcasting companies.
 public broadcasting

guarantee of "elementary supply"
- the programming must be comprehensive and diverse
- the offer must be for majorities and minorities

classic broadcasting task
- information
- education / culture
- entertainment

financed mainly by mandatory fees, only a small part by advertising [restricted advertising time]
 private broadcasting

- private stations act according to market principles
- no need to offer "elementary supply" - programming is carried out in accordance with the
  program license
- program license is issued by the federal states of Germany ["Bundesländer"]
- financed by advertising only




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