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/ German Market / Population / Demography Imprint Contact
For further information please contact

SevenOne Media GmbH
Sales International
Beta-Straße 10 i
D-85774 Unterföhring

Tel. +49 [0] 89/95 07 - 43 84
Fax +49 [0] 89/95 07 - 43 92
salesinternational@71m.com
 TV Overview
34.99    Total number of TV households in mill.                          
62,96    Average number of channels received                          
73.02    Total number of persons in TV households in mill.   
36.27    German core target group Adults 14-49 years in mill.     

Source: AGF/GfK Fernsehforschung I pc#tv I Panel Germany [D+EU] I SevenOne Media
Status: 01/01/2008.

 TV Distribution

  1.40    Terrestrial households in mill.                
18.66    Cable households in mill.                           
14.93    Satellite households in mill.                      

Source: AGF/GfK Fernsehforschung I pc#tv I Panel Germany [D+EU] I SevenOne Media
Status: 01/01/2008.

 Viewing time in minutes

301    Viewing time per viewer Adults 14+                 
251    Viewing time per viewer Adults 14-49 years           

Source: AGF/GfK Fernsehforschung I pc#tv I Panel Germany [D+EU] I SevenOne Media
Status: 01/01/2008.

 TV Advertising Market 2007

8,734          Total gross ad expenditure in mill. EURO         
3,853,641    Total number of spots broadcasted               
22.54           Average spot length in seconds                    
1,447,375    Total TV advertising in minutes                         
3,965           Total TV advertising in minutes per day                
1,788           Total number of advertisers                    
6,399           Total number of advertised products                    

Source: Nielsen Media Research.
Period: 01/01/07 – 31/12/07.
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