Television remains the most popular advertising medium with the highest revenue amongst the classical media. The gross revenue rose 5.3 percent in 2006 to 8.7 billion Euros in 2007. Due to the positive growth, the share for TV reaches 41.9 percent of the total classical advertising market.
The print media did not benefit so clearly from the positive development on the advertising market. Newspapers increased their share by 3.1 percent to 5.5 billion Euros, but the growth rate
was below market average. Magazines and Special Interest Magazines even had to accept slight reductions in gross receipts. Magazines accounted advertising revenues of 4.1 billion Euros - 0.5 percent less than last year. Special Interest Magazines lost 1.4 percent to 434 million Euros.
The outdoor advertising increased their sales by nearly 15 percent in the last year to 780.1 million Euros. The internet advertising, a rather small but very dynamic market, could increase their sales by more than 65 percent to 1.2 billion Euros and thus remains the fastest growing market.
Comparing the media market over a period of ten year proofs the constantly growing importance of TV as an advertising platform:
|
print page