Merger of SevenOne Media and SevenOne Interactive officially completed / largest moving image offering in the German advertising market
Munich, 24 June 2009. The merger of both ProSiebenSat.1 marketers, SevenOne Media and SevenOne Interactive, has now been officially completed with a listing in the commercial register. In future Germany’s largest TV marketer and third largest online marketer will form one company, operating under the name of SevenOne Media GmbH. This merger has significant benefits for advertising clients. Companies and agencies will in future be advised by a single TV and online contact, operating on the “one face to the customer” principle.
Moving image strategy: the basis for successful advertising This integration will create by far the largest cross-media marketer in the German advertising market. SevenOne Media, with a gross advertising market share of around 43%, is thus the TV advertising market leader in Germany. The company, with 17.99 million unique users (AGOF internet facts 2009-I), is also ranked third in the online advertising market. SevenOne Media has a cross-media (i.e. TV and online) gross reach of around 3.3 billion contacts per month amongst adults aged 14 and above (TV: 2.7 bn, online: 600 mn), just via the branded channels Sat.1, ProSieben, kabel eins and N24.
Another figure also validates the success of ProSiebenSat.1 Group’s moving image strategy. SevenOne Media already accesses 7.44 million of the total of almost 18 million unique users (AGOF internet facts 2009-I) via moving image content on its channels’ websites, the MyVideo video portal, the maxdome video library and on wetter.com. No other media provider in Germany is able to achieve such a high figure using its video content. Of these 7.44 million unique users, almost 50% (3.55 mn.) are reached using professional, i.e. marketing-capable video environments.
SevenOne Media’s portfolio ranges from conventional TV advertising, special TV advertising formats and Teletext via online, video-on-demand, mobile and podcasts to games, licensing, testimonials and events. All media can be booked singly or as a component of an integrated cross-media campaign. As of 1 July 2009 SevenOne Media will establish its own subsidiary, SevenOne AdFactory, to market integrated and customer-specific advertising campaigns.
Klaus-Peter Schulz, Chief Sales & Marketing Officer of ProSiebenSat.1: “The TV and online markets are converging; TV and online advertising are increasingly merging into video advertising. We are following this trend by merging both our marketers. As a cross-media screen marketer we can offer our clients all channels and platforms from a single source.”
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