Ford focuses on large cross medial contest for prelude of the UEFA Champions League on Sat.1 / Cooperation targeted on FORD´s Promotion Day on March 5th
February 2005
For the launch of the new FORD Focus Turnier the car producer focuses on an extensive cross medial contest around the UEFA Champions League on Sat.1. With the campaign FORD wants to promote the premiere of the new model at their dealers on March 5th, 2005. MindShare Frankfurt is the media agency in charge of the campaign.
The campaign is started with a 90-second Telepromotion which was broadcast in the run-up to the match FC Bayern München vs. FC Arsenal on February 22nd 2005 at 8:13 p.m..
The Telepromotion deals with the contest question, how many original Champions League balls
fit into the new FORD Focus Turnier. The special ad form was in-house-produced by ProSiebenSat.1 Production. As of February 18th, 10-second trailers promote the contest start. Afterwards, via classical 30-second trailers, Sat.1-viewers are invited to bring their contest-tip directly to the Ford dealers on the FORD Promotion Day.
The Telepromotion and the trailers will be accompanied by numerous online-activities on Sat1.de. Several online-ad forms like Powerspots or Power Curtains link to an online-contest special featuring detailed additional information about the new FORD Focus Turnier.
Furthermore FORD uses the so-called Diaries on the stations Sat.1, ProSieben, Kabel 1 and N24 in order to obtain as much awareness as possible for the premiere of the new FORD Focus at their dealers. Diaries are short split screen spots which appear outside of the ad break 15 to 18 times daily.
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