SevenOne Media invites advertising industry to central client event in Düsseldorf
July 2004 SevenOne Media, TV-sales house of the ProSiebenSat.1-Group, receives today the representatives of the advertising industry to its central client event in the theater “Schauspielhaus” in Düsseldorf. Under the title “The Big Picture – 1. Deutscher Premierentag“ Sat.1, ProSieben, Kabel 1 and N24 present advertising companies and agencies the new programs for the TV-season 2004 / 2005. Furthermore the TV-marketer offers a wide spectrum of specific subjects during different information events. A big get-together-party in the evening, which also takes place in the theater, tops off the event. SevenOne Media expects more than 1,300 guests in Düsseldorf. With “The Big Picture“ SevenOne Media has chosen a central, wide-spectrum client event, deliberately being tied up to the tradition of the TV-fair Telemesse.
Peter Christmann, member of the sales and marketing executive board of ProSiebenSat.1 Media AG and managing director of SevenOne Media: “The number of registrations has exceeded all our expectations by far. I am particularly happy about this, because it proves we made the right decision with a central presentation of our new programs.“
Concept: “The Big Picture“ is based on two columns: the focus is on the 3 complex program screenings of the stations, including all the highlights of the TV-season 2004 / 2005 and concentrating on the emotional presentation of the programs. The second part consists of information oriented screenings offering visitors a high benefit. The topics of the screenings are:
“Future TV“: future perspectives of media and media planing will be presented resulting particularly from the digitalization of TV and the spread of of high-speed-Internet access.
“B.Integrated“: the wide spectrum of integrated and cross medial communication offers will be shown. The possibilities of networked communication will be presented with the example of the ProSieben-format 'Popstars'.
“Planning of special ad forms“: solutions for agencies are presented for evaluation and planning of special ad forms, which so far could only be analysed by SevenOne Media.
“AdTrend Intermedia“: The study results of impact of intermedial contacts will be presented.
“Application of th rb Profiler in the TV market“: the "rb Profiler" will be presented, developed by Roland Berger as modern instrument of brand-development and target group description and used together with SevenOne Media in the German TV market.
About SevenOne Media SevenOne Media is the largest German sales house for audio-visual media. The portfolio includes the four stations of the ProSiebenSat.1-Group, Sat.1, ProSieben, Kabel 1 and N24. With a net-advertising volume of 1.69 billion Euro [2003] SevenOne Media represents 44.4 percent of the German TV-advertising market. As marketer of the ProSiebenSat.1-Group SevenOne Media offers the advertising industry not only the largest variety of program environments, but also the widest target group spectrum of the German TV-advertising market with its 4 complementary well-positioned station-brands. The company has at present approximately 320 employees. The headquarter is in Unterföhring by Munich with regional sales offices in Düsseldorf, Frankfurt, Hamburg and Munich.
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