July 2004
SevenOne Media, TV-sales house of the ProSiebenSat.1-Group, presented the gross advertising prices 2005 for Sat.1, ProSieben, Kabel 1 and N24 to the advertising industry today. The prices in the time slot 06:00 a.m. till 01:00 a.m. will increase as follows [weighted by ad break number]: Sat.1 by 2.0 , ProSieben by 2.8, Kabel 1 by 2.6 and N24 by 5.7 .
ProSiebenSat.1 Group feels well-positioned for the coming TV season: the program supply with both, German in-house-productions and international-blockbusters and series highlights, has never been so good since long. Based on deals with almost all big Hollywood studios the family station has access to 5,970 movies and 243 series. Furthermore the development of new in-house-productions will be considerably extended over all genres – from TV-movies and series over comedy and talk up to TV-events and reality formats. As the only real station family ProSiebenSat.1 Group offers the advertising industry not only the greatest variety of program environments but also the widest target group spectrum of the German TV-advertising market with its four station brands complementarily positioned.
Peter Christmann, member of the sales and marketing executive board of ProSiebenSat.1 Media AG and managing director of SevenOne Media: “Our pricing is a trend statement whose function is to offer the market a minimum of orientation and planning safety. For the CpT development we assume an increase in the lower one-digit area - this applies both for our stations and for the whole market. We are confident for the coming TV season. Since fall 2003 we benefit from the recovery of the group, many sub-goals have already been accomplished: in the viewer market all stations show a positive development, in the advertising market we have strongly gained ground. We want to use this positive momentum for 2005.“
Background: Since 2000 the gross CpTs have deflationed by 10 % in the first market [RTL, Sat.1, ProSieben], in the second market [Kabel 1, RTLII, VOX] by 9 %. On net base almost a billion euro net of additional discounts have been offered by the whole market since 2000. The gross-net-gap of the TV- market has increased from 59 % [2000] to 51.3 % [2003]. In the same time period clients have received 12 % more performance for every euro invested.
Strategic goals of SevenOne Media for 2005: Besides the development of the market leadership in the TV-advertising market, reduction of the gross-net-gap and stabilization of the CpT-level. Furthermore the sales house plans to expand the cross medial communication concepts and to more and more commercialize ancillary rights.
Sat.1: The strong brand for the broad audience
With in-house-productions in cinema quality like the filming of the Nibelungs Saga or “Die Luftbrücke” Sat.1 ties up to tradition of great TV-events. Just as promising are the new TV-movies and Prime-Time-series like 'Typisch Sophie'. Next to the access prime court-shows and investigation-documentaries, Sat.1 offers numerous innovations with event-shows and introduces a completely new genre with the socialtainment-format 'Kämpf um Deine Frau'. At the beginning of 2005 Sat.1 starts a high-quality telenovela during access prime time. Sport-events like UEFA Champions League and innovative formats like the impro-comedy 'Schillerstrasse' top off the program as well as numerous free-TV premieres and innovations in the information area.
ProSieben: The entertainment brand of the young media generation
With international blockbusters like 'Spiderman', 'Star Wars II' or 'My Big Fat Greek Wedding' ProSieben has the best movie-line up of its history. Additionally, series-highlights from USA like the last episodes of 'Sex and The City' and 'Friends' or new success production 'O.C., California'. In-house-produced TV-movies and series in blockbuster quality “made by ProSieben”, innovative Prime Time-events in the style of 'Wok-WM' or 'Popstars' and unmistakable comedy formats like Michael "Bully” Herbigs 'Bully & Rick' or 'Stromberg' with Christoph Maria Herbst complete the profile as the most popular entertainment brand of the advertising relevant target group.
Kabel 1: The classic quality brand
The spectrum of the station for “The Best Films of All Times” goes from all-time-favourites as 'Gone with the Wind' or 'Once Upon a Time in the West' up to the modern classics from the eighties and nineties, 'Star Trek'-movie series or 'The English Patient'. Nostalgia does not exclude cult of tomorrow, as prove both the series programming with classics like 'The Waltons' or 'X-Files' and free-TV-premieres of US-hits like 'Without a Trace' and 'Cold Case'. The numerous information formats round off the program of Kabel 1.
N24: The leading brand for information
N24 has established itself as the first address for modern news-TV. N24 reaches a more exclusive target group than the competitor despite its younger positioning. With its program-mix of current news and high-quality documentaries N24 offers the advertising economy an ideal advertising environment and provides a larger variety of advertising clients thanks to its broader topic portfolio.
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