Integrated Concept by SevenOne Media, SevenOne Interactive, Bauer Media KG and VIVEMO including TV, Print and Online
April 2004
In the course of the new campaign for the brand ORBIT, the chewing gum producer Wrigley starts together with ProSieben and TV Movie the cross medial voting game “choose your favorite film strip“. One of seven international movies will be chosen by ProSieben-viewers and TV-Movie-readers and will be broadcasted on June 18th, 2004 at 08:15 p.m. on ProSieben. The announcement of the voting and the call for participation takes place via high-awareness ad forms on TV, print and online. Participants can vote by using an especially conceived voting tool on www.prosieben.de, the TV-Movie-telephone-hotline or via postcard. All participants will have the chance to win premium prizes amounting to about 40,000 EURO The integrated concept was conceived and realized for Wrigley by the Cologne agency VIVEMO in cooperation with SevenOne Media, SevenOne Interactive and Bauer Media. ProSieben presents the choice of top movies -all of them free-TV premieres- with 35-second trailers starting from April 26th, 2004. Orbit is integrated into all trailers. Additional on air awareness is provided by so-called “plings”, acoustic flashes, which refer to the voting game in editorial environments. TV-Movie-readers can already get an idea about the movies that are available and the cross medial contest in the 9th, issue. The issues 10 and 13 will refer to the contest with full-page special ad forms and invite to participate once again. A detailed presentation of the movies runs on www.prosieben.de since April 8th, 2004. Additionally, high-awareness online-ad forms like Skyscrapers, PopUps, Fullsize-Banners and Square-buttons top off the concept on www.prosieben.de and www.tvmovie.de.
|
print page
back