PUMA focusses on innovative Splitscreen-Advertising / Move Splits on ProSieben and Sat.1
December 2004 For the launch of the new image campaign PUMA focusses on the special ad form “Move Split”. For this splitscreen-variant of SevenOne Media the program turns into the TV commercial in a sliding process.
As of today the sports goods manufacturer brings on air three motives on the stations Sat.1 and ProSieben. All three Move Splits work according to the same principle: before the first ad break in “blitz” [Sat.1], “Sechser- pack” [Sat.1] and “taff” [ProSieben] different animals appear at the end of the program -depending on motive- a chimpanzee, a bunch of ants or a swarm butterflies. The animals move on the screen when the TV image slowly changes into the commercial.
The campaign was conceived by ZenithMoremedia. The Move Splits, which will be broadcast over a period of two weeks, are the launch of a large image campaign by PUMA which besides TV also includes print and online.
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