NKL Nordwestdeutsche Klassenlotterie with a 15 Million Euro-jackpot on Sat.1
September 2004 The NKL - Nordwestdeutsche Klassenlotterie offers a 15-million-Euro-jackpot on Sat.1 on September 30th, 2004. The winning lottery ticket will be drawn in the course of a telepromotion directly after the boulevard-magazine “blitz“. The two minutes commercial will be presented by “blitz“-face Bettina Cramer. Following the current TV-spot also the NKL-fairy Fortuna appears.
The drawing of the NKL-jackpot on September 30th is the peak of an extensive cross media campaign, which started this year in April and apart from telepromotions also includes classical TV-spots, online, teletext, radio, print and below-the-line-activities. The Bauer Verlagsgruppe is the print partner with its program magazines “tv 14“ and “tv Hören und Sehen“.
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