TV-marketer lets viewers evaluate spots
April 2004
SevenOne Media offers clients and agencies high-quality commercial tests at favorable conditions. In cooperation with the market-research institute psyma the TV-marketer carries out studio tests with 100 persons each in regular survey waves at different places. Universe is the target group adults 14-49 years with a TV-consumption average of at least one hour per day. To create realistic TV-consumption conditions, the spots are embedded in an ad break with trailers in a conventional program. At the end of this reception, using individual interviews, ad awareness is surveyed and the commercials are evaluated by the test viewers. The standardized question-program can be completed by individual wishes. Additionally, 60 commercials already tested can be used for benchmarking.
The client receives the results approximately 2 weeks after the end of the test. Costs for a standard question-program for one commercial is 1,100 EURO, for two commercials 1,800 EURO and for three commercials 2,300 EURO SevenOne Media offers new commercial-test-waves approximately every two months.
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