The track record of online video Platforms such as YouTube or MyVideo clearly prove that the consumption of video and television content is by no means limited to the TV set sitting in your living room. Close to fifty percent of Internet users already watch videos on the Web.
It may not come to you as a surprise that a vast amount of the videos that are being posted by individual users are of rather amateurish quality, however, one-third of those who enjoy watching television / videos online do prefer to stream videos containing original, high-quality TV content. This trend marks an important milestone for the TV industry.
As the following powerpoint presentation will show, viewers readily accept online advertising compared to paying a mandatory fee and even admit that the availability of online TV content increases their overall television consumption. The link posted below will take you to the actual presentation called ‘TV content on the Web’.
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