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@
[dt. @ ]
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This typographical sign, one of the most prominent symbols of the 1990s, is a shorthand rendition of the Latin word "ad", a combination of the letters "a" and "d" that was first used by early medieval monks. In modern usage, it is merely another way of writing the English word "at".
In e-mail addresses, the symbol @ is used as a separator between the recipient user name and the domain name of a service provider
Provider , Domain Name , User name
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Access authorization
[dt. Zugangsberechtigung ]
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Users need to demonstrate their access authorization if they wish to use an Internet service with a closed user group.
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Account
[dt. Account ]
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Access authorization of a user and the means by which online access fees are billed. It is usually prompted, along with the password, when the user logs in.
Login , Password , , Access authorization
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Active Server Page
[dt. Active Server Page ]
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HTML page containing one or more scripts that are executed on the server. It can be used, for instance, to initiate a data query on the server before the web site is sent to the requesting computer.
HTML , Script , Server
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AdClick
[dt. AdClick ]
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Unit of measure for the number of mouse clicks on an advertising banner on the Internet.
Banner
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AdClick-Rate
[dt. AdClick-Rate ]
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Percentage ratio of the ad views / page impressions of a given web site to the ad-clicks on a given advertiser at this web site.
The ad click rate is calculated as follows: ad views on the advertising button divided by the total number of ad clicks on this web site over one day, week or month, multiplied by 100.
AdImpressions , AdClick , Button
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AdImpressions
[dt. AdImpressions ]
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Means of measuring the use of advertising objects such as ad banners. The ad impressions measure the incidence of visual contact with an on-line advertisement placed on a web site and is therefore an indicator of the actual exposure to an advertisement. It is the key indicator for the placement of advertising orders, as it indicates the number of banners supplied by an ad server.
AdServer , Banner
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AdServer
[dt. AdServer ]
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Ad server technology can be used to optimize advertisement placements on the Internet. Such technology can be used to control the entire advertisement administration process, from booking to placement and even response analysis. Furthermore, various rules for placing the ad server motifs can also be defined. Thus, the ad-server ensures that the right advertisement is supplied to the booked advertising space at the right time.
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ADSL
[dt. ADSL ]
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Asymmetrical Digital Subscriber Line, the successor to ISDN. By means of technology, data can be transmitted over existing telephone lines at megabyte speeds instead of 64 kilobits per second. Deutsche Telekom is already offering ADSL in many cities under the name of T-DSL.
ISDN
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Agent
[dt. Agent ]
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User-controlled software routine for finding, analyzing and summarizing information, such as search engines in the Internet, which automatically search other search engines for results.
Search engine
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Analog
[dt. Analog ]
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An analog signal is one that can take on any value within set limits. The conversion of analog data to digital data is called digitization.
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Animated banner
[dt. Animierte Banner ]
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Even older browsers can process the gif graphics format, which makes it possible to display a sequence of consecutive images, creating an animation effect. The advantage of this technology is that it allows advertisers to communicate their message in the form of a short film.
Browser , GIF
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Archive
[dt. Archiv ]
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File containing compressed data, for the purpose of saving storage space and keeping expensive download times to a minimum. Depending on the packing program used, archive files have names ending on suffixes like .zip, .lha, .arc, .zoo, .vgl and .tar.
Download
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ARPA
[dt. ARPA ]
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Advanced Research Projects Agency, the U.S. government agency that was involved in the creation of the Internet. In its early stages, the Internet was called ARPA-NET, after this agency.
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ASP
[dt. ASP ]
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Application Service Provider, a company that provides software applications to users via the Internet. Thus, users do not need to purchase, implement or maintain this software themselves.
HTML , Server , Script ,
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Asterisk
[dt. Asterisk ]
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This term, which derives from the Greek word for "star", refers to the keyboard symbol *. In Internet usage, this symbol is used in queries to search engines. For example, the entry "Internet*" will search for terms that contain the word Internet, including terms like "Internet provider" or "Internet connection", for instance.
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AT
[dt. AT Befehlssatz ]
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AT, which stands for attention, refers to an instruction set developed by the company Hayes. As the quasi-standard in the industry, it controls all simple modem commands. Nearly all modem manufacturers employ this instruction set, supplemented by their own configurations.
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Media ABC 
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