Classic commercial meets innovation. Our customers' wish for innovative concepts is becoming increasingly important in market communication. SevenOne Media takes account of this need with its broad offer of efficient, entertaining and eye-catching forms of advertising.
For further information please contact
SevenOne Media GmbH Sales International
Beta-Straße 10 i
D-85774 Unterföhring Tel. +49 [0] 89/95 00 4-3 87 Fax +49 [0] 89/95 00 4-3 92 salesinternational@71m.com
The classic 30-second commercial
Every TV commercial is moved around 10-times on average before it finally lands in the slot it ends up being aired in. Our Sales Management & Services department moves about 750,000 commercials each year more than 7.5 million times.
By way of introduction to our business, we would like to present the many different opportunities you have for booking a classic commercial.
Commercial break
A commercial break is usually made up of at least two commercials, each between 3 and 60 seconds in length, though in exceptional cases, stand-alone commercials are permitted.
We make distinctions between commercial breaks, e.g. flanking and end breaks [abbr. WB], which are placed between individual shows, and midbreaks [abbr. U-WB], which appear within them.
Tandem commercials
Two or more commercials with identical or complementary advertising messages aired one following the other within a commercial break in order to increase the effect.
DRTV
Direct Response TV is the name for commercials which allow the viewer to contact the product or service provider by dialing certain service or fax numbers. If they are not designed to be paid programming, DRTV commercials are subject to the same hourly time restrictions as on-air advertising.
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