Addressable TV opens up new and attractive opportunities for our advertisers as it combines the advantages of digital advertising with linear television. By the fact that SevenOne Media can address 11,5 million households, we ensure attractive products on all stations (ProSieben, Sat.1, kabel eins, sixx, ProSieben MAXX, Sat.1 Gold, kabel eins Doku), in all formats and all time slots including prime time.
Targeting is possible according to AGF target groups, Geotargeting, time and weather data as well as TV retargeting.
Highlights Addressable TV
- 7 high quality TV station brands
- Reach: over 11.5 million households in Germany
- Available for all timeslots including prime time
- Advertising products combine the strengths of TV & Digital
- Engagement push via online backchannel
Explore the potential of Addressable TV
SwitchIn XXL: L-shape over the entire screen size with scaling of the linear TV picture
SwitchIn Freestyle: Creative freedom of the design thanks to transparent frameless shaping
SwitchIn Classic Exclusive placement of the advertisement right at the bottom of the TV.
|Portfolio Addressable TV||SwitchIn AdImpressions per month|
|kabel eins||84.7 million|
|ProSieben MAXX||27.4 million|
|kabel eins Doku||10.2 million|
Source: SevenOne Media, December 2017