• The best of both worlds
    Addressable TV combines the advantages of television and digital advertising

    The large reach of linear television is improved by digital targeting possibilities as well as programmatic advertising. Experience new, exciting products targeted at the customer of your choice. 
  • SwitchIn Family
    Our range of SwitchIn products.

    Our advertisers can choose between three different advertising forms: SwitchIn Classic, SwitchIn Freestyle and SwitchIn XXL.

Addressable TV 

Addressable TV opens up new and attractive opportunities for our advertisers as it combines        the advantages of digital advertising with linear television. By the fact that SevenOne Media can address 11,5 million households, we ensure attractive products on all stations (ProSieben, Sat.1, kabel eins, sixx, ProSieben MAXX, Sat.1 Gold, kabel eins Doku), in all formats and all time slots including prime time. 

Targeting is possible according to AGF target groups, Geotargeting, time and weather data as well as TV retargeting.


Highlights Addressable TV

  • 7 high quality TV station brands
  • Reach: over 11.5 million households in Germany
  • Available for all timeslots including prime time
  • Advertising products combine the strengths of TV & Digital 
  • Engagement push via online backchannel 

Explore the potential of Addressable TV

Reach of Addressable TV

Portfolio Addressable TVSwitchIn AdImpressions per month
SAT.1129.1 million
ProSieben136.2 million
kabel eins87.3 million
sixx34 million
SAT.1 Gold

25.9 million

ProSieben MAXX28.9 million
kabel eins Doku11.9 million

Source: SevenOne Media, May 2018

Personal Contacts

Florian Geberl
Account Director
+49 89 / 9507-4624

Personal Contacts

Annika Jung
Junior Account Manager
+49 89 / 9507 4162